The Trojan Horse of Journey Management
How journeys expose what organizations don’t want to see, and why un-designing is now a leadership imperative.
Read the essayStart HereFront
From Problem-Solving to Purpose-Fulfilling
We deconstruct outdated systems to make space for what's next. Not optimizing within constraints, challenging the constraints themselves.
Five pieces that carry the argument. If you read nothing else, read these in order.
Start Here
01
Start Here
5 pieces
Five pieces that carry the argument. If you read nothing else, read these in order.
From Ego-systems to Eco-systems: Why Your Organization is Perfectly Designed for Yesterday's World
Why the smartest people in your organization keep making systemically poor decisions, and how to change the game, not just the players.
Read the essayThe Real Cost of Friction
We spend so much energy designing value for customers, and so little counting what the friction costs them.
Read the essayThe Boy Who Watched Airplanes
As AI makes creation nearly effortless, the experiences that matter still come down to what you notice.
Read the essayThe essays arrive
by email.
The magazine is the week's reading. The essays are the longer argument: what the pattern turned out to mean, written up properly. Free, no schedule, sent when there is something worth saying.
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