Why legacy structures persist: journey management, operating models, friction, fear in leadership.
AboutFront
From Problem-Solving to Purpose-Fulfilling
We deconstruct outdated systems to make space for what's next. Not optimizing within constraints, challenging the constraints themselves.
Un-Design explains why large organizations cannot change how they build, and what leaders can do about it.
About
01
The Promise
One sentence
Un-Design explains why large organizations cannot change how they build, and what leaders can do about it.
Written for senior product, design and digital leaders inside large organizations.
We deconstruct outdated systems to make space for what's next. Not optimizing within constraints, challenging the constraints themselves.
02
What It Covers
3 pillars
What AI changes about how product work is organized, staffed and governed.
Conference and practice reports, written up as evidence rather than recap.
03
Who Writes It
Credibility
Bruno Monteiro is a product and experience design leader. Un-Design is where he works out, in public, why large organizations cannot change how they build.
04
Disclosure
Standing
Bruno Monteiro writes Un-Design in a personal capacity. The views here are his own and do not represent any employer, client or institution. Where a piece touches a company, vendor or market he has a working relationship with, that relationship is stated in the piece itself.
Corrections are made in place and noted at the foot of the piece, with the date. If something here is wrong, say so and it gets fixed rather than quietly edited.
The essays arrive
by email.
The magazine is the week's reading. The essays are the longer argument: what the pattern turned out to mean, written up properly. Free, no schedule, sent when there is something worth saying.
Subscribe on SubstackPublished at bruncar.substack.com